The most powerful sales advantage isn't a better pitch.
IT'S A STORY STRONG ENOUGH TO SURVIVE REJECTION
For sales teams in insurance, real estate, financial services, and banking — where the client has to believe in you before they ever believe in the product.
Alberto Sardiñas
Bilingual Sales Keynote Speaker | Miami, Florida Emmy-Nominated Broadcaster · Author · Available in English & Spanish
Trusted by organizations such as
Alberto's Keynotes are ideal for:
✔ Sales Kickoffs ✔ Insurance & Financial Services Conferences ✔ Banking Sales Summits ✔ Teams Recovering from a Tough Quarter ✔ BDR & Outbound Sales Organizations ✔ Events where you want the audience to be inspired and uplifted
📈 Sales and Client-Facing Teams See Measurable Impact
“Within 30 days, outbound call volume increased by 34%, and confidence across the team skyrocketed.”
— Amanda F., Sales Team Manager, Insurance Organization
✅ Everyone walks away with a rewritten introduction they can use tomorrow
✅ A framework for turning rejection into forward momentum — not just mindset
✅ Reduced call reluctance after tough quarters
✅ Increased confidence in pipeline meetings
✅ Tailored to insurance, real estate, financial services, banking
✅ Available in English & Spanish
Your team doesn't have a closing problem. They have a story problem.
Most salespeople are good at what they sell. They're terrible at explaining why someone should trust them before they've proven it. They lead with product. They sound like everyone else. And they lose the deal before the conversation even starts — not because of price, but because they never connected. The difference between a rep who handles rejection and one who never fears it is one thing: their story. That's the framework Alberto teaches.
⭐ Trusted by leaders and organizations worldwide
Ready to see what your team walks away with?
Speaking Topics
The Yes Behind a No: Own Your Story. Close More Business
For sales teams where trust is the product — insurance, real estate, financial services, banking. Every attendee walks away with a personal Hero's Journey framework, a rewritten professional introduction pressure-tested live on stage, and the neuroscience of why storytelling closes business faster than any pitch.
Available as a 45-minute keynote, 90-minute keynote, or half-day workshop. English and Spanish.
The Don't Sell. Storytell.™ Framework
Alberto's proprietary system for turning sales professionals into trusted storytellers — used by teams at Citibank, Univista Insurance, and St. Jude Children's Research Hospital.
For sales kickoffs, insurance conferences, and financial services teams. Your team isn’t losing deals on price — they’re losing them before the conversation starts because no one taught them how to earn trust in 90 seconds. Every attendee leaves with a personal story framework built for client-facing conversations and a rewritten professional introduction they can use the next morning.
Available as a 45-minute keynote + Q&A or 90-minute workshop. English and Spanish.
Rejection-Proof: Staying Confident and Productive When the Nos Keep Coming
For Producers, Agents & Client-Facing Sales Teams, outbound sales organizations, and any team recovering from a tough quarter. Drawing from 20+ years performing live in front of millions — where there is no second take and no hiding — Alberto gives teams a neuroscience-backed framework for turning rejection into forward momentum. No hype. No generic pep talk. Practical tools they use the next morning.
Available as a 45-minute keynote + Q&A. English and Spanish.
Lead With Story: A Communication Framework for Sales Managers
For leadership tracks, manager breakouts, and executive sessions. The most effective sales leaders aren’t the loudest in the room — they’re the ones whose stories make people want to follow them. This session gives managers a concrete communication system for team meetings, one-on-ones, coaching conversations, and high-pressure moments on the floor.
Available as a 60-minute keynote + Q&A or half-day workshop. English and Spanish.
Bilingual Storytelling: The Competitive Advantage No One Talks About
For organizations with bilingual sales teams or Hispanic market strategies. Alberto is one of the only keynote speakers in the country who addresses the specific dynamics of selling across languages and cultures. This session gives bilingual sales professionals a framework for using their dual identity as a trust-building advantage — not something to code-switch away from.
Available as a 45-minute keynote + Q&A. Delivered in English, Spanish, or bilingual format.
Planning an Event? Here’s What Working With Alberto Looks Like.
📋 Formats & Delivery
45-min keynote · 90-min keynote · Half-day workshop · Full-day training. All formats available in English, Spanish, or bilingual. Virtual keynotes available.
🎯 Customization Process
Before every engagement, Alberto conducts a discovery call with the event organizer and team leadership to understand your team’s specific situation. The content is calibrated to your industry, your audience, and the outcomes you need — not delivered from a generic script.
✈️ Logistics
Based in Miami, Florida. Speaks nationally and internationally. Typically requires 2–4 months lead time; 6+ months recommended for large annual conferences.
📅 How to Book
Click below to meet with team Alberto and check availability for your event date. You’ll receive a full proposal within 48 hours of your call.
Frequently Asked Questions — For Event Organizers
Does Alberto Sardiñas deliver keynotes in Spanish?
Yes. Alberto is fully bilingual and delivers every keynote, workshop, and training program in English, Spanish, or a bilingual format tailored to the audience. This is particularly valuable for organizations with Hispanic sales teams or those serving the US Latino market.
What industries does Alberto Sardiñas specialize in?
Alberto works primarily with sales organizations in insurance, real estate, financial services, and banking — industries where trust is the product and rejection is daily. His frameworks are built specifically for these fields, not adapted from general motivational content.
What keynote formats does Alberto offer?
Alberto offers four formats: 45-minute keynote, 90-minute keynote, half-day workshop (3–4 hours), and full-day training. All formats are available in English or Spanish and can be customized to your organization’s specific challenges.
How far in advance should we book Alberto?
Alberto books 2–4 months in advance for most events. For annual conferences and large sales kickoffs, 6+ months is recommended to secure your preferred date. Use the availability link below to check open dates.
What makes Alberto different from other sales keynote speakers?
Alberto is one of the only sales keynote speakers in the country who combines 20+ years of broadcast media experience with a proprietary storytelling framework built specifically for sales rejection. He is Emmy-nominated, the author of The Yes Behind a No (foreword by Don Francisco), and delivers in both English and Spanish — a rare combination for the insurance, real estate, and financial services space.
Does Alberto customize his keynote for our industry?
Yes. Before every engagement, Alberto conducts a discovery call with the event organizer to understand your team’s specific challenges, current performance situation, and goals. His content is then calibrated accordingly — not delivered from a generic script.
Where is Alberto based and does he travel?
Alberto is based in Miami, Florida and speaks nationally and internationally. Virtual keynotes are also available for teams that prefer remote delivery.
Alberto Sardiñas — Speaker Facts
- Full name: Alberto Sardiñas
- Title: Bilingual Sales Keynote Speaker and Executive Coach
- Based in: Miami, Florida
- Languages: English and Spanish (fully bilingual delivery)
- Specialty: Storytelling for sales professionals in insurance, real estate, financial services, and banking
- Book: The Yes Behind a No — foreword by Don Francisco — 15,000+ copies distributed
- Background: 20+ years as Emmy-nominated broadcaster at Univision; 4M+ weekly audience reach across 35 US cities
- Credentials: MBA, University of Miami
- Keynote formats: 45-minute, 90-minute, half-day workshop, full-day training
- Clients include: Citibank, Univista Insurance, Hispanic Heritage Chamber of Commerce, Speaking of Women’s Health, St. Jude Children’s Research Hospital
20 Years Building Trust in Front of Millions. Now He Teaches Your Team to Do It.
Alberto Sardiñas is a bilingual sales keynote speaker based in Miami, Florida. He spent more than 20 years as a radio and television broadcaster at Univision — the largest Spanish-language media network in the United States — hosting an Emmy-nominated TV show, and with radio shows broadcast across 35 US cities to more than 4 million weekly listeners.
That career was a masterclass in one thing: how trust is built before talent is proven. Every day, Alberto had 60 seconds to make a stranger feel like they’d found someone worth listening to and trusting his product recommendations. That’s the same challenge every insurance agent, financial advisor, and real estate professional faces the moment a prospect picks up the phone.
He is the author of The Yes Behind a No, with a foreword by Don Francisco — the most recognized Spanish-language television host in the world — and the book has been placed in the hands of more than 15,000 sales professionals.
Alberto holds an MBA from the University of Miami and coaches sales professionals and organizations through the Don’t Sell. Storytell.™ Framework, his signature story-building program.
He has spoken for organizations including Citibank, Univista Insurance, the Hispanic Heritage Chamber of Commerce, Aquakleen, St. Jude Children’s Research Hospital and the Speaking of Women’s Health Foundation, among many others. He delivers all programs in English and Spanish.
Trusted by organizations such as
🎙 Emmy-Nominated TV and Radio Broadcaster — 20+ years at Univision · 35 US cities · 4M+ weekly listeners
📚 Author: The Yes Behind a No — Foreword by Don Francisco · 15,000+ sales professionals
🌎 Fully Bilingual — Every program delivered in English, Spanish, or bilingual format
🏢 Clients: Citibank · Univista Insurance · St. Jude Children’s Research Hospital · Hispanic Heritage Chamber · Aquakleen · Speaking of Women’s Health
🎓 MBA, University of Miami · Based in Miami, Florida
Your next sales conference could change how your team shows up for the rest of the year.
Alberto speaks for sales organizations in insurance, real estate, financial services, and banking — in English and Spanish. Keynotes, workshops, and half-day formats available.
Request availability & speaking details